For almost a decade the English UK "Language Fair" had been resident in Brighton. As part of a marketing review in 2006, English UK decided to rebrand the event and relocate to a larger international venue in the heart of London. The move and rebranding has been a major success and London is now the established home for more than 2000 delegates who visit this annual event.

Wylie Design was initially asked to put forward a proposal with suggestions for the naming and visual identity of the event. A selection of names was put forward and market research favoured StudyWorld. The resulting brand identity is both dynamic and contemporary, appealing to a multi-cultural audience. The clean, stylish and modern look has been applied to stationery, brochures, merchandise and a beautifully crafted website.